About

Haron Consulting stands out as a premier boutique business consulting firm, uniquely positioned with a presence in both Fribourg and Dubai. Since our establishment in 2021, we’ve been dedicated to enhancing the dynamic and evolving relationship between Switzerland and the UAE. Our deep understanding of both markets allows us to offer innovative and tailored solutions, setting us apart and driving sustainable and bilateral growth.

The inception of Haron Consulting was inspired by Switzerland’s 2021 MENA strategy, which aims to deepen economic and cultural ties between Switzerland and the UAE. We recognised this ongoing strategy’s immense potential and opportunities, motivating us to create a company dedicated to facilitating and enhancing these crucial bilateral relationships. By aligning our services with the objectives of this strategy, we aim to promote and strengthen bilateral trade, investment and innovation, particularly within the finance, luxury goods and tourism sectors. This collaboration promises mutual benefits, fostering a sense of optimism for the future.

2021 MENA Strategy

The goal of Switzerland’s 2021 MENA strategy is to strengthen bilateral relations with the Middle East and North Africa through sustainable development, economic collaboration and political dialogue. Emphasising peace, security and human rights, the strategy seeks to enhance cooperation in trade, finance, education and innovation. It reflects Switzerland’s commitment to supporting regional stability and prosperity while fostering mutual benefits through targeted partnerships and initiatives.

The bilateral relations between Switzerland and the UAE since the 1960s has been a cornerstone of international cooperation between the two countries. Implementing the 2021 MENA strategy further solidified this partnership, focusing on fostering sustainable development and mutual growth.

Why This Matters

The UAE is a significant economic hub in the Middle East, while Switzerland is renowned for its financial expertise and innovation. Haron Consulting leverages these strengths to provide consulting services that help businesses not only navigate but also thrive in both markets. This dual focus allows us to support economic diversification and growth, particularly in emerging sectors, offering tangible benefits to our clients.

By fostering cross-cultural understanding and collaboration, Haron Consulting helps businesses from both regions integrate more smoothly and effectively. This cultural synergy is crucial for companies looking to establish a strong presence in foreign markets, ensuring their strategies are culturally sensitive and well-received.

Switzerland and the UAE are committed to sustainability and innovation. Our consulting services are designed to help businesses implement sustainable practices and leverage innovative technologies that benefit both economies and the environment.

Our Commitment

By focusing on the principles outlined in the 2021 MENA strategy, Haron Consulting is uniquely positioned to drive meaningful and sustainable growth. We are not just a consulting firm, but a dedicated partner, bridging the gap between these two dynamic regions. Our specialised consulting services enhanced business performance and contribute to the long-term prosperity of Switzerland and the UAE, providing reassurance about the sustainability of our partnership.

For more information on the strategic partnership between Switzerland and the UAE, please visit the official webpage